Justin Welsh’s (@thejustinwelsh) landing page made $1M+ in 2022.
It may look simple, but it’s exceptionally high-converting.
Here are the 8 *persuasive* elements that make it a money-making machine.
A short, simple & specific benefit-driven headline lets you know EXACTLY what you get.
The outcome has been clarified in the first 6 words that grab your attention.
Descriptive subheadline talks about the kind of content you can expect inside the course.
Plus, the process of how you’ll get there from zero.
3. CTA, Visual & Ratings
The visual makes the course seem real & legit even though you cannot see or feel it.
Plus, the social proof is specific, and the CTV button removes friction by using the word “Instant.”
Justin’s audience-building & writing audience can be persuaded better by people from similar niches.
Reason why so many writers and marketing social media creators’ shining testimonials are placed higher up.
5. Basic FAQs
Self-identifying FAQs are placed higher up the page to manage expectations & tackle objections.
This helps qualify readers before they move down to know more.
6. Social Proof
Big, bold testimonials from hundreds of course takers in video and review form flood the page.
There’s a high chance that you find someone *exactly* like you who took the course and changed their life.
7. Brief intro
Justin breaks down exactly what you get inside the course without revealing too much.
But he does so in a way that sounds like a full-proof plan to get you from point A to point B.
8. The teaser
A sneak peek inside the course via a demonstrated tutorial immediately sells value.
Plus, it shows the detailed process which invites confidence.