It’s not just about content creation.
You can’t expect your magnificent creation just to go out and do its job.
Come out of the fairy world.
I’m sure good content finds its way to the heart of your audiences, but not without a proper plan.
Uncle Ben from Spiderman said, With Great Power comes Great Responsibility.”
The same is true when you produce that sweet…sweet content.
If you’ve managed to produce a true masterpiece, you owe it to the Good Content Society (which I just made up!) to ensure it’s done properly.
Here are the 5 steps to make content that meets your expectations:
๐ญ. ๐ฃ๐น๐ฎ๐ป๐ป๐ถ๐ป๐ด
Yeah…yeah, it’s unsexy work but so important.
Until you know the direction you’re aiming for, your content arrow can land anywhere, and you’d not know whether to be happy or miserable about it.
That’s what a plan prevents you from.
Always have a plan, even if it’s scribbled on the last page of your work notebook.
๐ฎ. ๐๐ผ๐ฎ๐น ๐๐ฒ๐๐๐ถ๐ป๐ด
This is like you whispering to yourself, “If your content is so good, prove it.”
My friend, it’s nothing to take on the ego, but your content needs to prove its mettle.
Set some targets and try to achieve them. If you can’t, you need to put your money where your mouth is and get back to the drawing board.
๐ฏ. ๐๐ฐ๐๐๐ฎ๐น ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป
This is the main stage. The point where you combine your plan and goal setting, mold it into a strategy, and start creating content.
The big juicy part is remarkable. For sure, but don’t start without micro plans even for that.
๐๐ณ๐ช๐ต๐ช๐ฏ๐จ ๐ข ๐ฃ๐ญ๐ฐ๐จ? ๐๐ต๐ข๐ณ๐ต ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ ๐ฐ๐ถ๐ต๐ญ๐ช๐ฏ๐ฆ
๐๐ข๐ฌ๐ช๐ฏ๐จ ๐ข ๐ท๐ช๐ฅ๐ฆ๐ฐ? ๐๐ต๐ข๐ณ๐ต ๐ธ๐ช๐ต๐ฉ ๐ด๐ค๐ณ๐ช๐ฑ๐ต๐ช๐ฏ๐จ
It sucks to start from zero, so don’t.
๐ฐ. ๐ ๐ฒ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด
This is a reality check. Has your content proved itself or not?
That’s decided here.
Double down on what worked and eliminate what didn’t. It’s literally as simple as that but remember, what doesn’t get measured doesn’t get improved.
๐ฑ. ๐๐บ๐ฝ๐ฟ๐ผ๐๐ถ๐ป๐ด
This is the good part, but you can’t skip to it. This isn’t Instagram reels.
It’s real-life, and it can only improve when it has taken the journey from the first stage to the fifth stage.
Focus on the first four, and fifth will be effortless.