I know you’ve heard a lot about writing good copy to convert like a champ. You know it’s true, but right now, you don’t have the creative chops to pull it off by yourself.
Plus, you don’t have the funds to hire someone to do that for you.
I get that. It happens. But what if I told you that your page can still convert like an absolute winner with average copy?
I know it feels like I’m undermining the value of my craft but hear me out. It’ll do more good than damage because conversions are the ultimate goal and I’m here for it.
Let me tell you about the two strongest elements of good copywriting that have nothing to do with actual writing but still surpass every boundary to persuasion.
Here are those…
1. Social Proof
If you have a great product that has seen the light of the day, it’s time to collect those testimonials.
If you’re inadequate on words of persuasion, it’s best to display words that your audience has already spoken.
People are seduced by what other people are saying about a product.
They will always trust those people more than your words, so make sure you include a ton of social proof if you don’t have the artistic chops to pull off an excellent copy.
P.S Before I booked a hostel for my recent trip, I read through 64 reviews on Google and only went on the hostel’s website once. That too for booking it.
I didn’t need copy to convince myself (although it would be nice to have)
I only needed to know what real travelers like me said about the place.
2. High-value offer
In a nutshell, a high-value offer satisfies the greed of a potential customer.
Your offer becomes high in value when the benefits offered are perceived to be much more than the price a customer is paying.
When your product feels like a steal deal, people are much more ready to buy without sniffing around the copy, design, or experience.
None of this should tell you to not write a good copy.
In fact, if anything, a good copy coupled with these two elements can literally break your bank because cash would flow out of it like crazy.
But if you’re on a tight budget, start with a good MVP that’s a product-market fit. Plus, bundle it into an irresistible package that makes it hard to put down.
Marketing is an ever-expanding spectrum, and copy is the thread that ties all of it together, but if you start with the basics, it’s hard to go wrong.