Good Copywriting Needs Good Patterns. Here’s What I Mean…

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  • Post published:December 4, 2022
  • Post category:Marketing

The human brain recognizes patterns faster because they’re: 

-Memorable 

-Satisfying 

-Brief 

Marketers use these patterns to write copy that stays rent-free inside their reader’s heads. 

Here are the 4 ways they do it👇🏻

1. Rule of 3 

Source: Author

 

Three is the smallest number that creates a group or a pattern. As a copywriter, try to think in threes. 

In your: 

-Bullet points (Up to 3) 

-Headlines (formulas) 

-Stories (beginning-middle-end)

2. Repetition 

Source: Author

 

What’s repeated gets remembered. 

Repetition adds a rhythm to your copy, thereby creating a pattern of the same words spread across. 

Trick: Repeat the first word of a sentence at the start of the next sentence. Or at the end. It’s called anaphora & epiphora respectively.

3. Alliteration 

Source: Author

 

If it slips off the tongue effortlessly, it’s easier to remember.

Alliterations make brand recall easier even if they aren’t immediately noticeable at first sight.

4. Rhyming 

Source: Author

 

In rhyming, two similar-sounding words create a pattern. That pattern seeps into your sub-conscience as a way for the brain to remember and store it easily.

P.S. There are bigger patterns like humour as well. Check it out here and if you want more copywriting tips, join my newsletter for free by clicking here.

 

What other patterns could you think of? 

Let me know in the comments!

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