I started learning marketing 2 years ago. In 2021, I niched down to Copywriting. Since then…

For more than 365 days, I’ve hand-copied successful copywriting examples to see what makes them THAT good.

Here are 5 tips for writing copy that sells (with examples)

Tip 1: Don’t sell a product. Sell emotions.

Connect your copy with people in a way that makes them feel like money is the last thing to be bothered about.

 

Tip 2: Show, don’t tell.

If your product is so good that it stands out from the competition—don’t show USPs.

Sing its praises!

 

Tip 3: Communicate genuine value

For eg: The image below makes you feel like you can get cafe-level coffee in a seemingly cheaper can.

So ideally, the customer is getting the best coffee experience for fewer dollars. Win-win!

 

4. Speak to your one ideal customer conversationally.

Make your brand sound human, so people are less receptive when you actually sell them something.

 

5. Using humor is rarely a bad idea.

People tend to like someone almost instantly when you make them smile, laugh, or maybe just a little giggle.

 

Have something to add?
Be my guest in the comments below!

For more tips on marketing & copywriting, stick around to my blog and follow to never miss an update.