I’ve been a freelance copywriter for 365+ days.
But if I had to start again, I’d never follow generic advice like “write like you talk.”
Instead, I’d follow these 7 *genuinely creative* tips to nail my copy(examples included) 👇🏻
1. Use the rule of 3
It’s the smallest number required to make a pattern and makes your writing more:
Like this copy from an e-commerce checkout SaaS tool.
2. Use analogies
It helps you draw comparisons with greater detail.
Plus, analogies are persuasive because they are:
-Easy to understand
Like this wonderful copy from Porsche.
People react differently to information based on the way it’s presented to them.
Make it a habit to present information in a way that makes your product stands out.
That’s why I love how this RR ad reframes how quiet RR’s cabin is.
4. Use Anaphora
If you repeat a word or phrase at the start of a sentence, it’s called Anaphora.
-Holds attention longer
-Adds rhythm to your copy
-Promotes a predictable structure
Like this @Allbirds copy that strikes the perfect balance.
5. Use Epiphora
If you repeat a word or phrase at the end of a sentence, it’s called epiphora.
Another literary device with the same effect as Anaphora.
Like this speech from Abraham Lincoln puts it.
6. Be more specific
Specificity invites attention. And attention invites engagement, which keeps a reader on the page.
Be specific with your:
Like this simple copy from @Wise which tells you EXACTLY what it is.
7. State a Reason Why
People respond to buying requests better when they’re presented with a reason.
-Reason why it’s better
-Reason why to believe
-Reason why to act now
Like this copy from App Sumo that states HOW they get you good deals.