80% of newbie copywriters make the mistake of starting from a blank page.
This leads to frustration, time wastage, and eventually giving up.
That’s why I use copywriting systems.
Here are 7 *creative* formulas to help you write copy faster (apart from AIDA & PAS)
1. The BAB Formula
Before: How life was before you tried the solution
After: How the solution changed your life
Bridge: What you sell that proved to bridge the gap Like
Justin Welsh used it to write this hook👇🏻
2. Three Reasons Why
Before you start writing, ask yourself these 3 questions from a reader’s perspective and answer them in your copy.
-Why are you the best?
-Why should I believe you?
-Why should I buy it right now?
Like this crispy copy from Smile Direct Club.
3. The FAB Formula
Features: What your product has or can do
Advantage: How it helps your reader solve a problem
Benefit: What’s the desired outcome for the reader
Apple uses it to write product copy.
4. The 3S Formula
Star: The main character of your story aka your one ideal reader.
Story: Their struggle story to find a solution.
Solution: Your solution that helps them achieve their desired outcome.
Look at how Discord uses the star-story-solution formula.
5. The 4Ps Formula
Picture: Paint a picture inside your prospect’s head.
Promise: Show how your product will deliver value
Push: Nudge your reader to take action
Prove: Demonstrate how & why your solution is the best Like
Jon Brosio uses it to write thread hooks.
6. So What Formula
Use this to convert any feature into a benefit.
Here’s how…list a feature. Ask so what?
Answer the question from a reader’s perspective till you arrive at a tangible outcome.
Outcome: “What’s in it for me?”
Like Apple’s copy for the iPod.
7. The ACCA Formula
Awareness: Your customer’s problem
Comprehension: How the problem affects them
Conviction: Presenting your solution as the right one
Action: Motivate customers to take action
Like the Above The Fold section of a digital writing course called Ship30for30.
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Which new formula out of these are you planning to use more often?
Let me know in the comments!