80% of newbie copywriters make the mistake of starting from a blank page.

This leads to frustration, time wastage, and eventually giving up. 

That’s why I use copywriting systems. 

Here are 7 *creative* formulas to help you write copy faster (apart from AIDA & PAS)

1. The BAB Formula 

Before: How life was before you tried the solution 

After: How the solution changed your life 

Bridge: What you sell that proved to bridge the gap Like 

Justin Welsh used it to write this hook👇🏻

 

2. Three Reasons Why 

Before you start writing, ask yourself these 3 questions from a reader’s perspective and answer them in your copy. 

-Why are you the best? 

-Why should I believe you? 

-Why should I buy it right now? 

Like this crispy copy from Smile Direct Club.

 

3. The FAB Formula 

Features: What your product has or can do 

Advantage: How it helps your reader solve a problem 

Benefit: What’s the desired outcome for the reader 

Apple uses it to write product copy.

 

4. The 3S Formula 

Star: The main character of your story aka your one ideal reader. 

Story: Their struggle story to find a solution. 

Solution: Your solution that helps them achieve their desired outcome. 

Look at how Discord uses the star-story-solution formula.

 

5. The 4Ps Formula 

Picture: Paint a picture inside your prospect’s head. 

Promise: Show how your product will deliver value 

Push: Nudge your reader to take action 

Prove: Demonstrate how & why your solution is the best Like 

Jon Brosio uses it to write thread hooks.

 

6. So What Formula 

Use this to convert any feature into a benefit. 

Here’s how…list a feature. Ask so what? 

Answer the question from a reader’s perspective till you arrive at a tangible outcome. 

Outcome: “What’s in it for me?” 

Like Apple’s copy for the iPod.

 

7. The ACCA Formula 

Awareness: Your customer’s problem 

Comprehension: How the problem affects them 

Conviction: Presenting your solution as the right one 

Action: Motivate customers to take action 

Like the Above The Fold section of a digital writing course called Ship30for30.

 

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Which new formula out of these are you planning to use more often? 

Let me know in the comments!