Content writing is not a stepping stone toward copywriting.
You can do either without involving the other discipline.
I wasted a lot of time trying to think there’s more demand for content writers, so let me do that first.
Spoiler alert: It doesn’t work like that.
Don’t choose copywriting because you want to do less work. It’s neither short-form writing nor requires less research.
True Story: I once researched for 3 hours to find one stat—so I could mold it into a compelling sentence for a script.
You’ve been warned!
Copywriting is a lot more than just writing & research. Yes, you should know sentence structure, grammar & artistic language so you can break or make the rules, but…
The need to understand consumer psychology is non-negotiable.
Copywriting is a high-income skill. Sure.
But only for those who increase their client’s revenue. It’s hard to get high-paying clients without showing results.
Clients are willing to pay top dollar only if you make them substantially more.
If you want to niche down, choose a service rather than an industry. Specialize in a service and charge more.
Start with one, explore industries & then lock in your money-making method.
Cliché aside, you never stop learning copywriting. Every time you test copy—it tells you something unique about your audience.
And the longer you work in a specific service in a particular industry, you gain specific knowledge to make your clients more money.
Learning on the job is the only way to write good copy. Sure, you can read books, blogs, or watch videos—even write in a vacuum, but it’s the real client projects that teach you.
Because that’s when your copy is out in the wild, and you see people’s responses.
The process of creating that unique angle will never be linear.
You can be:
-Talking to a friend
-Watching a movie
Be prepared to take notes. Anytime. Anywhere.
P.S. Save angles in a swipe file so you can use the most successful ones on repeat.
Copy research is actually full-time customer research.
Be it surveys, interviews, reviews, or testimonials—copy writes itself when you deeply absorb the customer’s perspective.
On a tight deadline? Just dive into customer reviews.
Think of your client’s journey as a copywriting process.
In one line: It is simple communication.
From your cold emails & inbound content to delivery of work & offboarding—delight your clients.
After all, that’s what copywriting is; simple communication. Isn’t it?