Marketers & brands love to talk about consumer psychology. But as of today… We know a lot yet haven’t seen enough.
So I thought I’ll do it.
Here are 7 psychological triggers with examples and how to replicate them for your business
1. Choice supportive bias
We tend to feel positive about a product after we’ve chosen or purchased it.
How to use it:
Cross-sell or up-sell products similar to the ones your customers have chosen before.
2. Outcome bias
We judge decisions based on outcome rather than judging it based on the quality of choosing them at the time.
How to use it:
Communicating benefits over features. Your product is trying to do only one job: To give a favorable outcome to the customer.
3. Confirmation bias
We hear what we want to because it CONFIRMS & aligns with our existing beliefs.
How to use it:
Make it a part of your UX. Like Whatsapp uses double ticks to CONFIRM that a message has been delivered.
4. The placebo effect
We tend to change our behavior based on what we associate with the reason for that change.
How to use it:
The simplest way to position your product in a premium market is by pricing it higher.
5. Inertia inaction effect
We tend to reject new opportunities if we’ve come across & rejected similar opportunities in the past.
How to use it:
Use Black Friday/Cyber Monday to really nail down your offers with a never-seen-before deal, or people might not be AS interested.
6. Fresh start effect
We tend to motivate ourselves to start again or start fresh when there’s a special occasion or a key date coming.
How to use it:
Keep your biggest, baddest offers or new product launches around special dates.
7. Noble edge effect
We tend to give higher authority, value & respect to companies that stand up for something.
Like, social responsibility.
How to use it:
Tie your brand to a mission or pledge that’s tangible and easily demonstrable.
The key to psychology in marketing is not just to be in awe of it.
It is to:
-Implement
-Test
-Analyze
And take decisions that sky your sales.
Hope this helps!