99% of Marketing & Copywriting is Psychology.
You’ve probably heard of Psychological Triggers before…
But here are 7 Underrated ones to expand your Horizon on Consumer Behaviour.
Let’s dive straight into this microblog…
1. The Novelty Effect
It’s the positive effect produced in individuals’ minds when they see a slight change in a product.
Maybe like a new feature, new design or just cosmetic changes.
Real-life example: Apple comes out with a new iPhone every fall with minor changes.
2. The Decoy Effect
The Decoy Effect comes into play when customers change their preferences between 2 options after being presented with a third option.
Real-life example: SaaS brands usually gravitate towards a 3-tier pricing model to make the middle tier irresistible.
3. Loss Aversion
It works on the principle that humans prefer avoiding losses more than gaining profits.
Real-life example: Items on discounts are more likely to get sold out because they have the psychological effect of saving money, aka preventing loss.
4. Cognitive Dissonance
It’s the internal conflict of a customer’s ideas & beliefs as opposed to what they’re planning to buy.
Real-life example: Jordans by Nike are released in limited numbers, focusing on high-end design & comfort to justify charging a premium.
5. The Context Effect
It states that the environmental factors surrounding an event affect how that event is perceived.
Real-life example: You’re more likely to spend a premium in a fine-dine for similar food than when you order a takeaway.
6. Instant Gratification
People become impatient after they’ve spent money. They want everything instantly.
Real-life example: Digital products sell like hotcakes because the moment you swipe your card, your product awaits you in your inbox.
7. Desire to Belong
Humans are lonely creatures.
They want to feel wanted and loved.
The best way to do that is to imbibe a feeling of belongingness.
Real-life example: Harley-Davidsons are sold more for being a part of a community than being a superior motorcycle.
On that note,