How To Slash These 4 Buyer Objections via Copywriting?

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  • Post published:May 29, 2022
  • Post category:Marketing

If there’s one thing I’ve learned from 2 years in marketing and copywriting…

It’s THIS: People won’t buy until you solve specific problems via your copy.

That’s why people have these 4 objections while buying.

And here’s how to answer them via your copy…

๐Ÿญ. “๐—œ ๐—ฑ๐—ผ๐—ป’๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜ ๐˜†๐—ผ๐˜‚”

Source: GIPHY


Most people believe that marketing is what separates a fool from his money.

And that’s exactly what you need to prove wrong. How? Social proof.

Reviews, ratings, testimonials, and case studies are all persuasion drivers.

People don’t trust strangers who want to take their money by corporate means. But they’re much more likely to respond to stories that tell how your product made a difference.

๐Ÿฎ. “๐—œ’๐˜ƒ๐—ฒ ๐˜€๐—ฒ๐—ฒ๐—ป ๐˜€๐—ถ๐—บ๐—ถ๐—น๐—ฎ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ”

Source: GIPHY


Chances are you aren’t Einstien. A similar or (sometimes) exact same product exists. What to do? Differentiate with USPs.

Your copy needs to clarify why choosing your product is a better way to spend money. Be it via features, benefits, or an authentic story with a strong vision & mission.

๐Ÿฏ. “๐—œ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ณ๐—ถ๐˜ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ฒ?”

Source: GIPHY


Most people would tell you to list all the benefits & features here.

It’s not bad advice, but it’s incomplete. This stage is not just about your product’s superiority. About how to tell a story in which your ideal customer is the hero.

Guiding them via a problem, agitating it to make them feel those transformational emotions deeply, and finally presenting your product as a solution.

Mostlyโ€”when someone doubts your product not being the right fit, you need to show them how their life can change for the better.

๐Ÿฐ. “๐—œ๐˜’๐˜€ ๐˜๐—ผ๐—ผ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ.”

Source: GIPHY


The key here is to understand the basics of a good deal. A good deal isn’t something that you get for minimum $$$.

It makes your reader feel like the value they are getting is much more than the compensation.

It’s your copy’s job to elevate the perception of your offer so that it feels like a steal deal no matter what price you put up.

What are some other objections you see?
List them in the comments below!

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